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Corporate Presentation Standard for WWF

Developing and installing the Corporate Standard for World Wide Fund

The Challenge

  • Faced with the challenge of producing numerous presentations, WWF was looking for a solution that could help them reduce the time and workload associated with the process by automating most of the routine tasks.
  • Having just introduced a new brand identity, the organization also needed a way to keep all of its presentations in strict adherence to the brand guidelines.

Source data

New corporate identity style, existing PowerPoint presentations

Course of Actions


Analysing source data

Analyzing the corporate identity style that contains a rich color box, a great variety of footnotes, plates, mini maps, animal pictograms and variations of WWF's panda emblem. 


Structuring design samples

Defining 2 presentation styles:


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And 3 color schemes.

Adjusting dividers to each style:



Defining procedures for changing styles and color scheme

Making all elements color-coordinated and consistent with the color of each template. 

Setting slides samples, layouts, color schemes.

Here’s how the menu ‘Layout’ looks like after it was set up.

Elements from brand book, meant for presentations…

…are transferred into vectorial modethe same goes with Panda emblems



Programming the panel with all templates and elements

Creating the panel’s interface: interface icons, icons for slides, and elements templates.

That’s how it looks like in PP:

Selecting slidesSelecting elements
Changing the presentation formatChanging colors


Adding pictures to the gallery is simple and can be done right from the Panel.


The Corporate Presentation Standard is tested and ready to be installed at WWF's offices around the world.

About the Client

The world’s leading conservation organization, WWF works more than 50 years for protection the environment on the planet. WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature.

WWF reference

"WWF, the global conservation organization, thanks PowerLexis for its charitable contribution – the PowerPoint Panel elaborated specially for WWF worldwide. Great solution with a very useful control panel. It makes creating On-Brand PowerPoints effortless. Users will like it as it's versatile and user-friendly."

Kah Leng Ng
Head, Information Technology
WWF International
1196 Gland

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