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Corporate Presentation Standard for Kaspersky Lab

Developing and installing the Corporate Standard at Kaspersky Lab's offices in 34 countries around the globe.

The Challenge

Optimize the process of presentation development and bring presentations to one standard that meets the company's visual brand identity requirements.

 

Course of Actions

1

Analysis

We analyzed the existing practice of using presentations and defined several types and formats most commonly employed.

Based on the findings, several formats and  templates have been selected for further development, including:

  • 60 templates.
  • Three formats: reports, projector and plasma.
  • Two versions of PowerPoint: 2007 and 2010.
  • Programming standards - for 32bit and 64bit operational system.
2

Designing slide templates

Reports


Speeches


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We suggested two optional variants for reports:


and one for speeches


We drew and designed symbols, plates, arrows, etc. for reports and speeches.

Overall, 67 templates for reports and 74 ones for speeches were made.

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We also developed templates for big screen TV screens and projectors


3

Technical template set up and adjustment

We set up slides samples (Topics) both with the original and lalternative backgrounds.

for reportsand speeches
Created custom layouts for various slides content.Converted PowerPoint 2007 templates to PowerPoint 2010.

 

Assembled the Presentation Brandbook with guidelines and tips for building presentations.

 


4

Buiding the Tool Panel

The created templates, graphics, images, and all other elements have been organized and incorporated into PowerPoint with a Tool Panel that allows to easily cerate and modify presentatins on-the-fly.

 

Set up the Word templates for printing give-outs in two variants and corresponding icons.

 

Created a manual on working with the Tool Panel.

5

Installed, tested and delivered the solution

Now any one at Kaspersky Lab can create any type of presentation with just a click of a button!


You can see how it works



Total package– set and ready for delivery

About the Client

Kaspersky Lab – the international group of companies, operating in more than 100 world countries. It is one of the most booming brands in the information security sphere, rating among the top 4 leading world manufacturers of program solutions to defend end customers.

Kaspersky Lab reference

"Having dealt with many international agencies, I still prefer to work with PowerLexis, for these guys are real professionals at what they do. Creativity, attention to details, strict adherence to agreed terms and deadlines, responsiveness to client's requests– this is what sets PowerLexis apart from all other companies. Working with them is always a great pleasure, that's why we're looking forward to continuing our cooperation and hiring  them for our next project."

Natalia Obeletz
Senior marketing manager
of Kaspersky Lab


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